The visual approach draws on the contrast between the order of British Gothic architecture and the eclectic character of ancient Somerset landmarks — vaulted cathedrals, immersive stone ruins, and nearby Roman baths — balancing beauty with functionality.
My role within the brand focuses on packaging and graphic design. I work across primary and secondary packaging, packaging construction, artwork development, and visual strategy, while maintaining consistency through established brand guidelines and the continuous improvement of materials and structural solutions.